Send an Email Campaign

    Final checks, sending, and scheduling.

    Beginner2 min readUpdated 13 Oct 2026

    Check before sending

    • Your email address is verified.
    • The recipient list is the one you meant.
    • The survey link works — click it in the test email.
    • The subject line reads well truncated; most inboxes cut it off around 40 characters.
    • The sender name is recognisable.

    Send a test

    Send to yourself, and ideally to a colleague on a different email provider. Open it on a phone. This catches most problems.

    Send or schedule

    Send immediately, or pick a date and time. Scheduling is worth using: mid-morning on a weekday generally outperforms evenings and weekends for business audiences.

    While it sends

    The campaign moves to sending and then sent. Large campaigns are delivered in batches, so counts climb over a few minutes.

    After

    Delivery, opens and clicks appear on the campaign — see Campaign Analytics.

    Warning — A sent campaign cannot be recalled. The test send exists for a reason.

    Frequently asked questions

    That your sending address is verified, the recipient list is the one you meant, the survey link works when you click it in a test email, the sender name is recognisable, and the subject line still reads well truncated — most inboxes cut it off around 40 characters.

    No. A sent campaign cannot be recalled, which is exactly why the test send exists. Send to yourself first, and ideally to a colleague on a different email provider.

    Mid-morning on a weekday generally outperforms evenings and weekends for business audiences. Scheduling lets you pick that window instead of sending whenever you happen to finish writing.

    Large campaigns go out in batches, so the counts rise over a few minutes rather than all at once. The campaign moves from sending to sent when the last batch has left.

    On the campaign itself, once delivery starts. Delivery, open and click figures are covered in Campaign Analytics.

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