Voice of Customer Survey
Understand expectations, pain points, and the moments that matter.
Free to preview — no account needed. Using it creates your own editable copy.
Try the template
These are the real questions. Nothing you answer here is saved or submitted.
Describe your most recent experience with us.*
About this template
Voice of Customer Survey is a ready-to-use survey template with 5 questions that takes about 3 minutes to answer. Understand expectations, pain points, and the moments that matter.
Customer feedback templates cover the whole relationship: the first purchase, the support ticket, the renewal, and the cancellation. Most pair one scored question (CSAT, NPS or CES) with one open question, because the score tells you what changed and the open answer tells you why. Send them close to the moment being measured — feedback collected a week later measures memory, not experience. Everything in this template is editable — treat the questions below as a starting point that already has the structure right, then cut what does not apply to you.
- Who should use it
- Support, success and CX teams, and any owner who deals with customers directly.
- When to use it
- After a purchase, a support ticket, a renewal or a cancellation — as close to the event as you can send it.
What this template helps you measure
- Communication and responsiveness
- Price and value perception
- Open-ended feedback in respondents’ own words
- Preferences across a fixed set of options
- Scored ratings you can trend over time
Every question in this template
5 questions, with what each one is doing there. Change or remove any of them after you make your copy.
Describe your most recent experience with us.*
Long textWhy this matters: Open text is where the reason behind the scores shows up. This is the question that produces the quotes worth taking into a review meeting.
Which area needs most attention?*
Single choice- Product
- Support
- Pricing
- Onboarding
Why this matters: A single choice forces a priority, which is more useful than a list where everything matters equally.
Rate our communication*
Star ratingWhy this matters: Puts a number on communication and responsiveness, so you can trend it across weeks, locations or teams instead of arguing from the loudest anecdote.
Rate our value for money*
Star ratingWhy this matters: Scoring price and perceived value separately stops one weak area from being averaged away inside a single overall rating.
Anything else?
Long textWhy this matters: Unprompted wording surfaces problems you did not think to ask about — the ones no fixed-option question in this template would have caught.
How to use this template
- 1
Start with the template
Click "Use this template" and SurveyKar creates your own copy of Voice of Customer Survey, with every question already in place. The original template stays untouched.
- 2
Customise the questions
Reword anything that does not match your business, delete what you do not need, change a question type, or add your own. Shorter surveys finish more often — cut before you add.
- 3
Add your branding
Set your logo, brand colours, fonts and background so the page looks like it belongs to you rather than to a survey tool.
- 4
Share it
Publish, then share the link, print the QR code, embed it on your site, or send it to a contact list over email or WhatsApp.
- 5
Read the responses
Results land in your dashboard as they arrive, with charts per question, filters, sentiment analysis on open text, and CSV or PDF export.
What you can customise
Your copy is yours. Nothing in the template is locked, and the original is never changed by anything you do.
Questions and wording
Edit, reorder, delete or add questions. Nothing in the template is locked.
Question types
Swap a rating for NPS, a single choice for a matrix, or add ranking, sliders and file uploads.
Logo and brand colours
Apply your logo, primary colour, fonts and background image to the respondent page.
Conditional logic
Skip questions or branch to a different page based on an earlier answer. Available on the Basic plan and above.
Thank-you page
Write your own closing message, or redirect respondents to a URL of your choice after submitting.
Sharing and distribution
Share by link or QR code, embed it on your website, or send it out over email and WhatsApp campaigns.
Frequently asked questions
Related templates
All Customer Feedback templatesCustomer Effort Score (CES)
Measure how easy it was for customers to get what they needed.
Support Satisfaction Survey
Measure CSAT after every support interaction.
Customer Satisfaction Survey
Measure overall satisfaction with your product or service.
Customer Feedback Form
Capture detailed customer feedback on your products and services.
NPS Survey
Net Promoter Score — measure customer loyalty in 2 questions.
Product Feedback Survey
Collect detailed feedback on product features and usability.
Measure it
Ready to create your survey?
Start with this ready-to-use template and customise it for your needs. You get your own copy in seconds — the template stays exactly as it is.